The challenge
Westway Ride is a London chauffeur and airport transfer service offering TfL-licensed, fixed-price luxury rides. They needed a premium website with an easy booking flow that also ranks competitively for London chauffeur and airport-transfer keywords.
What we did
- Built the full website with a custom WordPress setup, with a sleek, premium, fully responsive layout.
- Set up a booking flow with transfer and by-the-hour options, pickup/dropoff, date/time, and passengers.
- Built a complete topical map and wrote semantic-SEO content from detailed content briefs, mapped to thorough keyword research.
- Ran full SEO — technical, on-page, and off-page — plus backlinking.
- Set up and optimized the Google Business Profile (GMB) and ranked it at the top for local searches.
- Optimized the site for speed and performance across mobile and desktop.
The results
- 118K search impressions with many keywords ranking in the top 1, and growing organic traffic.
- A top-ranking Google Business Profile driving strong local visibility.
- A topical-map-driven content structure built for long-term topical authority.
- A premium, fully responsive site converting searches into chauffeur bookings.
