The challenge
FMP Flooring is a commercial and residential flooring contractor in North Carolina with a wide product range, but low online visibility and weak organic traffic. Monthly sales sat around $1,000 and the site wasn't ranking or converting for the keywords that mattered in its local market.
What we did
- Built and optimized the website for speed, mobile responsiveness, and a clean quote-capture flow.
- Ran a full semantic SEO buildout — entity-based content mapped to each flooring type (LVP, carpet tile, hardwood, laminate, ceramic, rubber, VCT) and real search demand.
- Wrote and optimized on-page content across service and product pages for relevance and rankings.
- Set up local SEO with full Google Business Profile (GMB) optimization to win local map-pack visibility.
- Launched PPC and Meta ad campaigns to drive qualified leads alongside organic growth.
The results
- Monthly sales scaled from $1,000 to $8,000+ — an 8× increase.
- Stronger organic traffic and keyword rankings across all flooring categories.
- Improved local visibility through an optimized Google Business Profile.
- A faster, conversion-focused site backing both organic and paid traffic. Engagement ongoing.
