The challenge
ShopNow is a Pakistan-wide multi-vendor marketplace where any seller can register and list products, and any customer can browse and buy with cash on delivery. It needed a custom platform that handles separate buyer and seller logins, a large catalogue, and the SEO and paid marketing to actually drive sales.
What we did
- Built the full marketplace as a custom platform with separate buyer and seller registration and login, listings, cart, and cash-on-delivery checkout — fully responsive across devices.
- Added 1,200+ products with proper keyword research and on-page SEO for each.
- Ran full SEO — technical, on-page, off-page, and backlinking — to rank across competitive ecommerce keywords.
- Ran Meta Ads campaigns to drive immediate sales alongside organic growth.
- Optimized the platform for speed and performance to handle a large catalogue.
- Managed social media to build brand presence and support both organic and paid growth.
The results
- 75.5K organic impressions and 2.12K clicks, with an average position of 9 in Google Search Console.
- Most target keywords ranking in the top 10, with many in the top 5.
- A scaled Meta Ads engine driving consistent website purchases across multiple campaigns.
- A fast, fully responsive marketplace with 1,200+ live products and growing organic + paid sales.
