The challenge
TheCompressJPEG is a free online tool that compresses JPEG images to a target file size with no signup or watermark. In a competitive image-tool niche, it needed a fast, fully custom build with an SEO foundation to grow rankings.
What we did
- Built the full website and compressor as a custom PHP application, fully responsive across devices.
- Set up target-size compression with preset sizes (20KB–1MB), custom size input, and an "auto best" mode.
- Did proper keyword research and wrote semantic-SEO content across the site.
- Ran full SEO — technical, on-page, and off-page — to grow rankings.
- Optimized the site for speed and performance across mobile and desktop.
The results
- 2.4M+ images compressed through the tool, at an 87% average size reduction.
- Growing search visibility, with keywords beginning to climb in a competitive niche.
- A fast, fully responsive custom compressor tool with instant, private processing.
