The challenge
The PNG to JPG is a free online tool that converts PNG images to compressed JPG files, with conversion running locally in the browser for full privacy. In a competitive image-tool niche, it needed a fast, fully custom build with an SEO foundation to grow rankings.
What we did
- Built the full website and converter as a custom PHP application, fully responsive across devices.
- Set up quality-mode and target-file-size modes, plus transparency-handling options.
- Did proper keyword research and wrote semantic-SEO content across the site.
- Ran full SEO — technical, on-page, and off-page — to grow rankings.
- Optimized the site for speed and performance across mobile and desktop.
The results
- 6.54K search impressions and 82 clicks within 2 months of launch.
- Keywords climbing in rankings, with a strong upward visibility trend in a competitive niche.
- A fast, fully responsive custom converter tool with private, browser-based conversion.
