The challenge
The PDF Compress is a free online tool that reduces PDFs to a target file size without losing quality, with no sign-up and auto-deleted files. In a competitive PDF-tool niche, it needed a fast, fully custom build with an SEO foundation to grow rankings.
What we did
- Built the full website and compressor as a custom PHP application, fully responsive across devices.
- Set up target-size compression with presets (100KB–1MB) and custom size options.
- Did proper keyword research and wrote semantic-SEO content across the site.
- Ran full SEO — technical, on-page, and off-page — to grow rankings.
- Optimized the site for speed and performance across mobile and desktop.
The results
- 694 search impressions and early clicks within 2 months of launch.
- Keywords beginning to climb, with an upward visibility trend in a competitive niche.
- A fast, fully responsive custom compressor tool with instant, private, secure processing.
