Carrick Motors — WordPress build, semantic & local SEO, Case study

Client Carrick Motors

ServiceWeb Development · SEO

Location Tullamarine, VIC, Australia

Year 2026

Result 31.4K search impressions

WordPress Elementor Semantic SEO Topical Map Technical SEO On-page SEO Off-page SEO Local SEO GMB Link Building

The challenge

Carrick Motors is a trusted auto repair workshop in Tullamarine offering car servicing, brake repairs, engine diagnostics, and inspections. They needed a website that ranks locally and brings in steady booking enquiries in a competitive local market.

What we did

Built the full website on WordPress with Elementor, with a clean, professional, fully responsive layout.
Built a complete topical map and wrote semantic-SEO content from detailed content briefs, mapped to thorough keyword research.
Ran full SEO — technical, on-page, and off-page — plus backlinking.
Set up and optimized the Google Business Profile (GMB) and ranked it at the top for local searches.
Optimized the site for speed and performance across mobile and desktop.

The results

31.4K impressions and many keywords ranking in the top 1, with growing organic traffic.
A top-ranking Google Business Profile driving strong local visibility.
A topical-map-driven content structure built for long-term local topical authority.
A fast, fully responsive site converting local searches into booking enquiries.