The challenge
Knights Coaches rents custom-converted Prevost entertainer coaches to touring bands, artists, crews, and corporate clients across all 48 states. They needed a website that could rank nationwide in a competitive niche and convert high-value rental enquiries.
What we did
- Built and optimized the full website with a clean, conversion-focused quote flow.
- Built a complete topical map and created pages + semantic content mapped to real search demand across rental, leasing, tour, fleet, and nationwide intent.
- Ran full-stack SEO: technical SEO, on-page optimization, and off-page (guest posting, forums, blog comments, and varied backlink profiles).
- Set up local SEO with Google Business Profile (GMB) optimization for stronger local visibility.
- Optimized site speed and Core Web Vitals for better rankings and user experience.
- Ran ongoing social media to support brand reach alongside organic growth.
- Ran PPC campaigns to drive immediate qualified rental enquiries alongside organic SEO growth.
The results
- A fast, fully optimized website built to capture nationwide rental enquiries.
- A topical-map-driven content structure positioning the site to rank across 48 states.
- A growing backlink profile and improved local visibility through GMB.
- Engagement ongoing, with SEO, link building, and social compounding over time.
