The challenge

A regional food brand wanted an app launch that actually drove installs, not a vanity build that sat unused in the stores.

What we did

  • Shipped a cross-platform React Native app with analytics baked in from day one.
  • Ran full App Store Optimisation (keywords, creative, localisation).
  • Built a Meta paid-social funnel optimised for installs, then for first order.
  • Iterated creative weekly against cost-per-install cohorts.

The results

  • 100k+ downloads across iOS & Android.
  • Cost per install reduced 41% over the campaign.
  • 28% day-30 retention.