The challenge

Helix Health had healthy sign-ups but most users never reached the 'aha' moment, activation was flat and churn was early.

What we did

  • Redesigned the trial as a guided, multi-step onboarding flow.
  • Instrumented every step with Mixpanel cohort analytics.
  • Removed friction points and added contextual nudges.
  • A/B tested the activation milestone sequence.

The results

  • +62% trial-to-activation rate.
  • Early churn down materially.
  • A clear, measured activation funnel.