The challenge

Forge & Co sold nationally but ranked locally, regional demand went uncaptured and product pages competed with each other.

What we did

  • Designed a multi-region Shopify architecture with localised landing pages.
  • Implemented hreflang and clean canonical signals to end keyword cannibalisation.
  • Built intent-mapped collection pages for high-demand regions.
  • Tightened internal linking and technical SEO.

The results

  • +428% revenue across the rollout.
  • Regional non-brand traffic up 5×.
  • Page-one coverage in every target city.