The challenge

Crescent's content was stuck, a slow CMS, no topical authority, and a sales team starved of inbound demos.

What we did

  • Migrated to a headless Next.js + Contentful stack for fast, structured publishing.
  • Built a programmatic framework for comparison, glossary, and use-case pages.
  • Mapped a topic cluster model around the core money keywords.
  • Instrumented demo-request attribution end to end.

The results

  • +318% demo requests year over year.
  • 84 net-new ranking pages per quarter.
  • Organic became the #1 pipeline source.