The challenge
Atlas's F-7 office had no local visibility for the high-intent 'near me' searches that drive walk-ins and calls.
What we did
- Built a service-area + city-page architecture with LocalBusiness schema.
- Optimised the Google Business Profile and ran consistent local posts.
- Created neighbourhood-level content for each target area.
- Earned local citations and links.
The results
- Top 3 for 8 high-intent local keywords.
- Map-pack impressions up 4.6×.
- Direction requests and calls up sharply.